A dedicated IP address ensures that you'll have a unique numeric identifier on the Internet and that it will not be shared with other's sites or apps as it happens with a shared hosting account. There are various uses for a dedicated IP - for example, when an SSL certificate is needed in the event that you have an e-store and you want to accept online payments or in the event that you have a login form and you would like the data that users submit to be encrypted. A dedicated IP address may also be used for other apps, such as a VoIP server, for example. Moreover, it'll offer more credibility and security to your Internet sites, as a network flood to a shared IP won't have any impact on your dedicated IP. If you host your websites with our company and you have your own server, you'll be able to get one or a number of dedicated IP addresses with just a couple of mouse clicks and to use them in case you cannot use the IP that comes with the web server.